Date Posted: | Feb 8 |
Type: | Permanent |
Wage: | $70,000-75,000 |
Job Number: | 5042 |
Location: | Houston, TX |
TITLE: Email Marketing Specialist
CLIENT: Energy Consulting Firm
LOCATION: Houston, Texas
TYPE: Direct-Hire
SALARY: $70,000-75,000
SUMMARY:
• Support multiple groups within the company on both internal and external marketing and fulfillment efforts pertaining to everything email
• Manage and support email marketing and automation efforts for global company
• Coordinate email campaign management from project initiation through planning and execution
• Facilitate and execute all aspects of email marketing campaigns - building, deploying and reporting summary reports
• Maintain communications with internal business units to support email marketing, automation, and lead generation execution
• Leverage hands-on experience in executing email campaigns, with specific focus on building audiences
• Manage company's marketing database, building and deploying emails, defining and building customer journey in drip campaigns, and regularly report performance.
DUTIES:
• Creating and monitoring a wide variety of email marketing campaigns, in addition to reviewing our existing campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
• Use email marketing concepts and metrics to measure and optimize our email campaigns, to improve open rates, deliverability, click rates, and conversion rates, and to achieve specific business goals
• Actively make recommendations to standardize email templates and actively work to improve the appearance layout of outputs
• Building and deploying emails through - Marketo and/or Hubspot highly preferred
• Maintaining a database of prospects, while actively building lists for emails, and managing companywide database which consists of prospects, clients, leads, subscribers and so forth
• Monitoring and reporting on performance of each campaign
• Collaborate with copy and design teams on execution, and proofread key messaging in and out of templates.
REQUIREMENTS:
• 2-3 years of experience in email marketing deployment experience with an in-house agency, marketing firm or corporate company
• 1-2 years recent experience with Marketo (preferred), Hubspot or any other Marketing Automation tool
• Versed in email marketing trends, tools, and monitoring of campaign features
• Energy, marketing agency, or media services experience is a big plus
• Proficiency in HTML, CSS and Excel, with working knowledge of SQL
EDUCATION:
• Bachelors Degree in marketing, advertising, communications, or related field
Please send inquiries to info@clearpointco.com while we are improving our on-line application process.
Here are just a few of the “hot jobs” Clearpoint is working on this week. Please apply for anything that is a fit for your skills and experience, and as always please feel free to share with your networks.