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Email Marketing Specialist

Date Posted: Nov 15
Type: Permanent
Wage: $70,000-75,000
Job Number: 5042
Location: Houston, TX

TITLE: Email Marketing Specialist

CLIENT: Energy Consulting Firm

LOCATION: Houston, Texas

TYPE: Direct-Hire

SALARY: $70,000-75,000

SUMMARY:
• Support multiple groups within the company on both internal and external marketing and fulfillment efforts pertaining to everything email
• Manage and support email marketing and automation efforts for global company
• Coordinate email campaign management from project initiation through planning and execution
• Facilitate and execute all aspects of email marketing campaigns - building, deploying and reporting summary reports
• Maintain communications with internal business units to support email marketing, automation, and lead generation execution
• Leverage hands-on experience in executing email campaigns, with specific focus on building audiences
• Manage company's marketing database, building and deploying emails, defining and building customer journey in drip campaigns, and regularly report performance.

DUTIES:
• Creating and monitoring a wide variety of email marketing campaigns, in addition to reviewing our existing campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
• Use email marketing concepts and metrics to measure and optimize our email campaigns, to improve open rates, deliverability, click rates, and conversion rates, and to achieve specific business goals
• Actively make recommendations to standardize email templates and actively work to improve the appearance layout of outputs
• Building and deploying emails through - Marketo and/or Hubspot highly preferred
• Maintaining a database of prospects, while actively building lists for emails, and managing companywide database which consists of prospects, clients, leads, subscribers and so forth
• Monitoring and reporting on performance of each campaign
• Collaborate with copy and design teams on execution, and proofread key messaging in and out of templates.

REQUIREMENTS:
• 2-3 years of experience in email marketing deployment experience with an in-house agency, marketing firm or corporate company
• 1-2 years recent experience with Marketo (preferred), Hubspot or any other Marketing Automation tool
• Versed in email marketing trends, tools, and monitoring of campaign features
• Energy, marketing agency, or media services experience is a big plus
• Proficiency in HTML, CSS and Excel, with working knowledge of SQL

EDUCATION:
• Bachelors Degree in marketing, advertising, communications, or related field

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