2025 INDUSTRY OUTLOOK
Financial
Services
In 2025, agile financial services leaders will continue to recalibrate frequently, at speed, throug complex challenges—while forging ahead on customer-centricity.
Amid macroeconomic headwinds, rapid regulatory changes, and record levels of fraud, customer expectations continue to rise.
Large institutions have held the advantage due to the massive investments required to stay responsive to evolving rates, risks, and regulations. However, many leaders in the US anticipate a reversion to historical regulatory norms in 2025, freeing up capital for strategic initiatives. Thanks to era-defining advancements in AI, unprecedented operational efficiencies and hyper-personalized customer experiences are now within reach—and innovation can come from anywhere.
Adding both complexity and opportunity to the landscape, many believe that regulatory posture on M&A will shift with the new administration in the US, unlocking a backlog of stalled transactions. We also anticipate a more permissive approach to granting bank charters, which could reignite fintech growth and create opportunities for large participants to establish alternative charter types.