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Sr. Product Marketing Manager | NASD

Date Posted: Oct 22
Type: Permanent
Wage: $100,000 DOE
Job Number: 4849
Location: Wayne, PA

TITLE: Sr. Product Marketing Manager | NASD Certifications

CLIENT: National Financial Company

LOCATION: Wayne, Pennsylvania

TYPE: Permanent

SALARY: $100,000 DOE (plus bonus incentive plan)

SUMMARY:
• Develop compelling mutual fund and ETF portfolio composition elements, EFT holdings content for financial advisors and their key clients
• Leverage a solid foundation of financial investment knowledge and the ability to clearly and creatively engage their audiences
• Maintain current NASD license certifications and be acclimated in working in a fast paced environment and have the agility to work on multiple projects simultaneously


DUTIES:
• Lead new product specific content development (digital and print), from initial idea to final version
• Evaluate and update the messaging of current marketing content to ensure relevancy, accuracy, and audience impact based on market conditions.
• Partner with copywriters, graphic designers and product specialists
• Uniquely present the benefits of our products, particularly our ETFs, through print and digital mediums
• Create engaging content for financial advisors that differentiate our Funds and ETFs
• Develop digestible content for retail investors that helps facilitate the sales process
• Partner directly with sales leadership to gain timely insights into the needs and concerns of our target audiences
• Submit pieces for compliance review and approval and make changes as necessary
• Proofread pieces for content and grammatical accuracy
REQUIREMENTS:
• 5+ years marketing experience in the financial background preferred
• Deep investment knowledge; fixed income or factor investing a plus
• Excellent written and verbal communication skills
• An understanding of the needs of financial advisors
• Ability to prioritize work and handle multiple tasks simultaneously
• Capacity to obtain NASD Series 7 and 63 licenses (required)
• Any financial designations (CFA, CFP, CMFC, CIMA, etc) are a plus
• Knowledge of InDesign, PowerPoint, Word, and Excel (helpful, but not required)
• Strong attention to detail

EDUCATION:
• Bachelor’s Degree in marketing, finance, communication, or journalism is required

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