Senior Digital Web | Operations Analyst

Date Posted: Jun 7
Type: Contract
Wage: $60-65/ hour DOE
Job Number: 4899
Location: Unpublished

TITLE: Senior Digital Web | Operations Analyst

CLIENT: Energy Company

LOCATION: Houston, Texas

TYPE: Contract

RATE: $60-65/hour

• Spearhead Digital Web Operations channeling analysis campaigns for web and app data supporting overall corporate strategy and program management geared to B2C acquisition and retention strategies
• MUST be an expert in online business management web tools such as Adobe Analytics and CRM
• Working knowledge of robust CMS programs such as SDL Tridion along with testing and targeting features in Foresee
• Data expertise managing Google 360 to support all facets of the decision-making platform such as Audience Manager and/or GA360 is a huge plus
• Disseminate large data sets must demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to corporate shareholders

• Deliver insights, manage and support site optimization efforts using Adobe Analytics, Test & Target, Adobe Audience Manager, and Adobe Launch; proactively analyze web site for areas of opportunities and actionable recommendations
• Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns
• Provide strategic recommendations and support to marketing, IT, and UX initiatives that involve testing; provide business case support for web projects
• Collaborate with content strategists to optimize efficacy of messaging, branding and digital communications to users
• Interface and collaborate with business and marketing managers to provide support for web strategies and initiatives
• Perform quantitative analysis of marketing, acquisition and retention performance
• Design, Implement, and Test analytics via Adobe Analytics on web, mobile app, and “offline” or disjointed analytics data.
• Train and consult junior folks and keep up with the latest Adobe Analytics, Target, Launch, and AAM releases and features
• Administer Adobe Analytics and Test & Target and troubleshoot with internal users

• Ideally 3-5+ years of experience in consulting, project management, web analytics, metrics, and website optimization based on analytics, however candidates with a strong and provable analytics passion of any experience level will be considered
• 3+ years Adobe Analytics Experience ideally with certifications as a Business Practitioner from Adobe
• Code proven ability, must be effective coder and implement in Adobe Launch (proven ability to write Javascript and basic HTML)
• Knowledge of or experience with at least one: CMS, Adobe Analytics, Google Analytics, and Adobe Test and Target
• Experience with Audience Manager and/or GA360 is a huge plus
• Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations; Experience working with and reporting web traffic, financial/business reporting and analysis
• Strong experience creating adobe mobile app based processing rules and classifications
• Proven ability to administer Adobe, create report suites and design SDR’s
• Expertise in creating complex dashboards with sales funnels, and data flow paths
• Expertise in product string tracking and in general complex Adobe concepts.

• Bachelor’s degree – emphasis on business analysis, project management, marketing, communications, or information systems
• Master’s Degree heavily preferred in business administration, analytics, or market strategy
• Certifications in Adobe Analytics experience preferred and Adobe certifications is a big plus

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