Senior Digital Analyst | Adobe Analytics | W-2 Only

Date Posted: Apr 11
Type: Contract
Wage: $70/ hour DOE
Job Number: 4981
Location: Houston , TX

TITLE: Senior Digital Analyst | Adobe Analytics | W-2 Only

CLIENT: Energy Company

LOCATION: Houton, Texas

TYPE: Contract (Remote- Hybrid)

RATE: $70/hour DOE (W-2 Candidates only)

• Senior Digital Analyst to support digital analytics across multiple product lines via Adobe Audience Manger
• Manage web analysis and mobile app data, contributing to digital brand strategy involving customer acquisition and retention, designing, implementing, monitoring, testing, and reporting on analytics
• Leverage web tools such as Adobe Analytics, Test & Target, Adobe Mobile Services, and Google Analytics to support all facets of the decision-making platform
• Demonstrate ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, manager and associates

• Deliver insights, manage and support site optimization efforts using Adobe Analytics, Test & Target, Adobe Audience Manager, and Adobe Launch; proactively analyze brands for areas of opportunities and actionable recommendations
• Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns
• Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing; provide business case support for web/mobile app projects related to digital analytics
• Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives
• Perform quantitative analysis of digital analytics data, acquisition and retention performance, other site metrics, and more
• Design, Implement, and Test analytics via Adobe Analytics on web, mobile app, and “offline” or disjointed analytics data using and following a standardized SDR
• Train and consult junior folks and keep up with the latest Adobe Analytics, Target, Launch, and AAM releases and features
• Administer Adobe Analytics and Test & Target and troubleshoot with internal users and analytics team.

• 2+ years minimum Adobe Analytics experience specifically required. Ideal candidate would have 3+ years minimum of total analytics experience with 2+ being with Adobe Analytics.
• Minimum 2+ years in digital analytics with ideally 3-5+ years of combined experience in digital analytics, consulting, web/mobile app analytics, metrics, and optimization based on analytics
• Candidates with a strong and provable analytics passion of any experience level will be considered
• Nice to have: ability to code and implement in Adobe Launch (ability to write Javascript and basic HTML)
• Experience with Adobe Audience Manager and the ability to read basic HTML
• Knowledge of or experience with at least one: CMS, AAM, AES, Google Analytics, or Adobe Test and Target
• Strong experience creating adobe-based processing rules and classifications
• Proven ability to administer Adobe, create report suites and design SDR’s
• Proven ability in understanding key analytics topics related to adobe analytics such as evars
• Expertise in creating complex dashboards with sales funnels, and flow paths
• Expertise in product string tracking and in general complex Adobe concepts such as classification
• Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations; Experience working with and reporting on digital analytics, financial/business reporting and analysis

• Bachelor’s degree – emphasis on business analysis, project management, marketing, communications, or information systems
• Master’s Degree heavily preferred in business administration, analytics, or marketing
• Adobe Analytics experience required

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