Pay-Per-Click Analyst

TITLE: Pay-Per-Click Analyst | PPC Display Media

CLIENT: Energy Company

LOCATION: Houston, Texas

TYPE: Contract (12 months)

RATE: $45—50/hour DOE

SUMMARY OF DUTIES:
• Leverage a solid working experience in the digital space within the Pay-Per-Click and display media marketing
• Drive implementation of digital sales campaigns that include driving online sales funnel strategy
• Collaborate with agency media partners focused on PPC paid digital efforts
• Analyze sales, traffic, and conversion data and have a deep understanding of the online customer journey and sales funnel
• Interact with several internal teams to help drive performance and value from our online channels
• Outline digital management strategy plan, campaigns, analyze reports, submit recommendations based on data, and implement ongoing proactive changes based on these conclusions
• Provide analysis and recommendations for campaign optimization
• Facilitate and deploy a holistic digital marketing strategy across markets, including PPC, Mobile, SEO and Display
• Work with digital agency of record to help deliver on strategy
• Communicate new promotions to digital agency to ensure brand alignment
• Draft and develop online sales funnel strategy and path optimizations
• Coordinate oversight and development of placement strategy working in conjunction with media buying agency


REQUIREMENTS:
• 4 years of experience in launching paid media campaigns across multiple channels
• Experience in testing and optimizing ad creative and re-targeting campaigns
• Experience with analytics tools and reporting off each platform
• Experience working with vendors to develop paid media strategy & set up media buys
• Strong communication, oral and written skills
• Strong creative skills
• Self-motivated; can learn quickly and work independently
• Extremely organized, systematic, and able to identify and address issues
• Punctual, can meet deadlines in a timely manner
• Have an analytical and data-driven mindset

EDUCATION: Bachelor's Degree required in Marketing, Advertising, or related field