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Marketing Specialist | Marketing Manager

Date Posted: Sep 13
Type: Permanent
Wage: $85,000- 95,000 DOE
Job Number: 4925
Location: The Woodlands, TX

TITLE: Marketing Specialist | Marketing Manager

CLIENT: Energy Consulting Firm

LOCATION: Houston, TX (North Houston)

TYPE: Permanent

SALARY: $85,000-95,000 DOE

SUMMARY:
• Experience in B2B business-to-business technology marketing a passion for delivering marketing programs that deliver measurable results
• Prepare marketing overview for multiple product lines and must be forward-thinker who is experienced with ease planning and managing implementation of integrated marketing campaigns
• Plan and implement automated lead generation campaigns, large-scale live and virtual events, as well as online and off-line marketing campaigns that will build brand awareness and drive revenue growth, with a significant focus on revenue-generating programs
• Critical skill sets include event planning, demand generation, lead generation, social/digital media, project/campaign management, content development, & collateral and customer presentation development.

DUTIES:
• Develop and lead integrated marketing programs and campaigns to build product awareness and sales leads for B2B energy solutions
• Manage marketing communications and events participation with divisional and regional marketing or outside creative services groups, including sales collateral production, media and analyst relations, Web/digital marketing, and trade show strategy
• Work closely with executive team, sales, business development and product management to market & increase demand for cost control and information management solutions and services
• Set program/campaign goals, define metrics/budget, track results, and report outcomes
• Assist divisional executives, business development staff, and others with other marketing-related activities, including presentations, whitepapers/articles, and webinars/seminars
• Development of marketing collateral and content, including social media, e-mail, website, video and brochure/flyer content
• Planning, and execution on activities that need you need to participate in or need to support; events, user group conferences, webinars, customer tech days, nurture campaigns, etc.

REQUIREMENTS:

• Minimum of 5-7 years working experience in B2B Marketing
• Experience working with CRM and Marketing Automation Systems
• Extensive knowledge and experience of marketing campaign planning and execution
• Experience in dealing with senior-level management, both internally and externally
• Ability to manage multiple tasks simultaneously, balance workload, and meet deadlines
• Experienced at budget management and cost controls
• Responsible, flexible and customer oriented; a pro-active and positive attitude is needed
• Proficiency in Microsoft Office, particularly Word, Excel, and PowerPoint; Salesforce, Pardot, Adobe, InDesign, Photoshop and social media channels


EDUCATION:
• Bachelors degree in Business, Communications, Marketing or related field

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