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Marketing Database Analyst | Direct Marketing

Date Posted: Oct 21
Type: Contract
Wage: $50/ hour DOE
Job Number: 4861
Location: Houston, TX

TITLE: Marketing Database Analyst | Direct Marketing

CLIENT: Energy Consulting firm

LOCATION: Houston, Texas

TYPE: Contract (6 to 12 months)

RATE: $50/hour DOE


SUMMARY:
• Mass media analysis support for the development and creation of marketing campaign populations for retail direct marketing initiatives to residential and small business customers and prospects
• Compile key consumer data analysis of previous campaigns via email, social media, and texting to better future campaign management
• Work closely with Marketing, the position is responsible for understanding the marketing requirements, developing and extracting the target population, and formatting the information for campaign execution.


DUTIES:
• The Analyst will work with marketing teams (segment, channel, campaign execution) to take list requirements and produce accurate and timely campaign lists per the specifications provided to the data base management marketing execution team
• Develop campaign populations for targeted marketing campaigns for multiple marketing channels
• Collaborate with Segment Marketing to understand and document campaign list requirements as defined by Segment Marketing as well as coordinate with Channel Marketing to ensure delivery and issue resolution of any campaign population issues during delivery and execution
• Seek guidance on and get direction for complex solutions to data base management marketing execution team tasks and activities
• Provide campaign population insights, consumer market research analysis
• Interact and coordinate with Marketing Analytics which involves passing data back and forth between the groups
• Serve as key contact point to segment marketing and channel marketing
• Set coding and development standards for the group to ensure consistency across all campaigns
• Serve as overall quality assurance lead for campaign development work

REQUIREMENTS:
• MUST have 2 years of SAS experience is a must with thorough understating of Unix AIX operating systems
• experience with Oracle functions and SQL tools such as TOAD
• Excellent SQL and relational database skills
• Outstanding SAS or other statistical and data analysis tool skills
• Strong UNIX and Windows environment skills
• Data manipulation, preparation, and presentation skills
• Microsoft Office proficiency, particularly Excel and Access
• Familiarity with marketing campaign concepts and customer segmentation
• Experience with campaign management tools preferred
• Track record of on-time delivery of campaign and project deliverables
• Thorough understanding of direct marketing and campaign management concepts



EDUCATION: Bachelor’s degree in Marketing, Business, Computer Science or a quantitative science from an accredited four-year college

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