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Marketing Communications Specialist

Date Posted: May 6
Type: Contract
Wage: $35-37/hour
Job Number: 4889
Location: Houston, TX

TITLE: Marketing Communications Specialist

CLIENT: Energy Company

LOCATION: Houston, Texas (Downtown)

TYPE: Contract (6 to 12 months)

RATE: $35-37/hour DOE

SUMMARY:
• Marketing Communications Specialist to develop and manage strategic marketing plan
• Candidate will manage marketing programs across multiple channels, support business objectives, lead acquisition, foster customer retention, and advance brand awareness
• Develop “marketing plan” and will be responsible for setting specific objectives to create a cohesive and profitable marketing strategy for company

DUTIES:
• Build marketing programs to support specific marketing objectives, goals, metrics and define best practices, standards and processes to drive an increase in brand market share, successful customer acquisition and current customer upsell opportunities
• Market through various channels and segment databases to drive Marketing Qualified Leads
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow
• Partner with creative teams, other internal stakeholders, and external agencies and vendors
• Lead the development of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
• Maintain campaign calendar of all campaigns/programs, tactics, budgets, and metrics to optimize awareness and lead generation efforts
• Develop a deep understanding of customers, products and the buyer’s journey
• Ensure that content reaches the right part of the sales funnel at the right time


REQUIREMENTS:

• 6+ years of experience in marketing and building complex marketing programs (demand/lead generation) and reporting on the results
• Leverage an in-depth knowledge of demand/lead gen campaign strategy, CRM software and Content Management Systems
• Strong analytical and data analysis skills to track and optimize campaign performance based on customer acquisition costs by channel
• Ability to work in a fast-paced environment while balancing strategic, tactical, and analytical responsibilities
• Ability to collaborate with and influence other team leaders to support Marketing projects and initiatives


EDUCATION:

Bachelors degree in Business, Communications, Marketing or related field

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