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Marketing Analyst | B2C

Date Posted: Jul 9
Type: Contract
Wage: $30/ hour DOE
Job Number: 4759
Location: Unpublished

TITLE: Marketing Analyst | B2C

CLIENT: Energy Consulting Firm

LOCATION: Houston, Texas

TYPE: Contract

RATE: $30/hour DOE

SUMMARY OF DUTIES:
• Provide digital media project management and creative development support of marketing programs and campaigns for multiple brand product lines
• Collaborates with cross-functional stakeholders and works closely with several internal teams including marketing channels, business teams, legal/regulatory, external agencies, and operations to ensure alignment
• Assist team with implementation of marketing plans, campaigns developing and overseeing a yearlong strategic marketing calendar for high profile product launches
• Determine areas to better leverage a campaign across multiple marketing channels and ensure creative and messaging is synergistic in all communications
• Leverage consumer engagement expertise and overall customer experience and is an advocate for the consumer
• Assist with management of internal and external creative resources/agencies to oversee collateral development
• Demonstrate a thorough knowledge and understanding of the industry, business, competitors and brand
• Develop and ensure materials align with the brand strategy. This includes content, advertising and point of purchase materials ensuring the brand guidelines are met
• Coordinate social media marketing campaign development and execution – ad placement, objective, targeting, etc.
• Monitor marketing output and provide recommendations for optimal user engagement, including changes to priority, design, content, structure, and functionality
• Analyze market and competitive marketing trends and recommend actions to achieve annual business goals
• Deliver relevant campaign reports and present insights to keep larger organization abreast of marketing activities
• Draft, edit and update marketing overviews and media budget management reports

REQUIREMENTS:
• 3+ years’ experience in marketing, advertising, account planning, brand management or related field
• Excellent oral and written communication skills
• Excellent project management skills, with task and deadline orientation
• Excellent relationship-building & interpersonal skills; collaborate across departments and organizations
• Willing to jump in wherever help is needed
• Ability to coordinate with diverse work groups
• Ability to work in a fast paced environment with limited supervision
• Ability to multitask and work successfully in a matrix organization with competing priorities
• Experience with subscription-based industry (electricity, cable, internet, etc.) a plus

EDUCATION:
• Bachelor’s degree in marketing, advertising or related field required

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