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Manager of Paid Media Advertising

Date Posted: Jan 20
Type: Contract to Hire
Wage: $45-50/hour DOE
Job Number: 4963
Location: Houston, TX

TITLE: Manager of Paid Media Advertising

CLIENT: Business-to-Consumer Company

LOCATION: Houston, Texas (Hybrid- two days in-office weekly)

TYPE: Contract-to-Hire

RATE: $45-50/hour DOE

SUMMARY:
We are looking for an experienced Strategic Marketing Manager to oversee our paid media & advertising initiatives.
You will be responsible for planning, implementing, optimizing, and analyzing paid media campaigns and communicating the results and providing insights and recommendations.
This position will work with external vendors and internal marketing teams to execute paid search, display, and social advertising strategies.
The candidate will be expected to improve paid media campaigns efficiency and increase conversions.

DUTIES:
• Developing, executing, and optimizing digital campaigns from conception to launch
• Manage all media & advertising vendors
• Working cross-departmentally to align campaign strategies and goals
• Providing ongoing actionable insights into campaign performance to stakeholders
• Defining, measuring, and evaluating relevant paid media KPIs
• Overseeing media buys and overseeing the day-to-day execution of paid media
• Overseeing and managing the overall budget for paid media
• Maintaining knowledge of industry best practices and new technologies


REQUIREMENTS:
• 5 to 7 years of experience in launching paid media campaigns across multiple channels
• Experience in testing and optimizing ad creative and re-targeting campaigns
• Experience with analytics tools and reporting off each platform
• Experience working with vendors to develop paid media strategy & set up media buys
• Strong communication, oral and written skills
• Strong creative skills
• Self-motivated; can learn quickly and work independently
• Extremely organized, systematic, and able to identify and address issues
• Punctual, can meet deadlines in a timely manner
• Have an analytical and data-driven mindset


EDUCATION:
Bachelor’s degree in Advertising, Marketing or related field

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