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Email Automation Specialist - Marketo

Date Posted: Jan 17
Type: Contract
Wage: $40/ hour DOE
Job Number: 4967
Location: Houston, TX

TITLE: Email Automation Specialist - Marketo

CLIENT: Energy Consulting Firm

LOCATION: Houston, Texas

TYPE: Contract (Hybrid | Semi-remote)

RATE: $40/hour DOE


SUMMARY:
• As an Email Automation Specialist, you will be responsible for managing demand generation campaigns supporting the marketing automation platform and fully leveraging its capabilities.
• You will work closely with the creative management team of designers, developers, and project managers.
• In this role will implement all programmatic and operational initiatives through the marketing automation platform.

DUTIES:
• Coordinate email marketing program development and execution, including segmentation, testing, and deployment.
• Facilitate email marketing campaign assessments and continually evaluate improvements.
• Design and build automated email marketing flows to support and email marketing campaigns for multiple product lines.
• Maintain “Marketing Automation” integration with CRM and assist in the integration of additional platforms into the marketing automation software.
• Understand and evaluate demand generation campaign metrics and distribute campaign performance to the marketing team.
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
• Support essential marketing operations initiatives in Marketo and CRM Salesforce Marketing Cloud (formerly ExactTarget).
• Prepare CRM demand gen data reports to pinpoint lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.

REQUIREMENTS:

• 3 years of working experience in CRM database management concepts and best practices.
• Strong working knowledge of Marketo and Salesforce Marketing Cloud (formerly ExactTarget).
• Must have superior communication skills, both written and verbal.
• Must be highly organized and self-motivated with a sense of urgency.
• Strong independent project management skills.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Able to think critically and exercise independent judgment and discretion.
• Excellent attention to detail.

EDUCATION:
• Bachelor’s degree in Marketing or Business Administration and three years of email marketing or marketing automation experience.

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