Menu

Director of Digital Marketing

Date Posted: Mar 10
Type: Permanent
Wage: 140K
Job Number: 4880
Location: Houston, TX

TITLE: Director of Digital Marketing

CLIENT: Energy / Oil & Gas

LOCATION: Houston, Texas – Onsite

TYPE: Permanent (Direct-Hire)

SALARY: $140,000 + bonus and stock options

SUMMARY:

We are currently seeking a Director of Digital Marketing for an Energy / Oil & Gas company in Houston, to lead, manage, develop and maintain digital and social media marketing campaigns through pay-per-click and other online advertising tools. The ideal candidate will have experience managing paid digital ads. This person should have proven experience developing and executing successful digital campaigns. They will also have a passion for keeping up with social media marketing trends and emerging media opportunities.



DUTIES:

The Director of Digital Marketing is responsible for the management, creation, testing, deployment, of compelling digital marketing campaigns that bring new customers to the company’s family of products. This role is responsible for optimizing and enabling the success of paid digital marketing channels (Paid search, Paid Social etc) to generate qualified leads that convert to meaningful sales. This role will oversee other digital marketing team members to leverage digital channels to improve customer service, increase website traffic, improve conversion rates, and deepen customer engagement across all of the company's digital marketing platforms (website, social, e-commerce, etc).

RESPONSIBILITIES:

• This role has the primary responsibility to manage, orchestrate, test and coordinate digital, direct response campaigns.
• Drive, direct and optimize marketing budget to achieve results across Google, Facebook, LinkedIn, Instagram, and Twitter. Ability to pick the right tool (or tools) to achieve results.
• The role has experience testing campaigns, tracking performance, reporting results, and making recommendations to senior management.
• Deep expertise (at least 5 years) in paid search across a multitude of product types.
• Expert-level Google Search Console
• Experience with leading, monitoring, and reporting on paid search A/B testing, performance tracking
• Experience using best-in-class marketing automation tools. Pardot and Salesforce suite of products experience is preferred.
• Solid experience with web analytics and tagging platforms (Google Analytics)
• Experience building paid digital media campaigns in new markets and managing budgets to deliver meaningful leads that convert to real sales.
• Define, tune, execute, and capitalize on content gaps with our competitors and content optimization opportunities.
• Provide tactical recommendations to marketing and IT pertaining to SEO.
• Work collaboratively with the digital marketing team to ensure that website/digital content supports paid media efforts.
• Ability to write and create content for paid media efforts.
• Develop, run, and maintain campaigns while extracting insight data to identify relevant trends
• Exhibit clear understanding of overall brand messaging and goals and manage the development of content for search engine marketing purposes, including but not limited to, keyword generation, blog, and social media copy creation and website copywriting.
• Develop, execute and monitor keyword rankings with proven data.
• Reporting (daily and weekly) of paid search investments and results to management.
• Keep current with trends and advancements in technology, SEO, Google algorithm updates, etc.

REQUIREMENTS:

• Team Leadership experience
• 5+ years in digital marketing or internet marketing role, 3+ years specifically focused on paid digital advertising (Google, Facebook, Instagram, etc.)
• Bachelor’s degree in Marketing, digital media, or related field preferred.
• Strong knowledge in Google Ads, SEO best practices, social media ad campaigns.
• Strong written communications is required. Formal experience with copyrighting or technical writing is strongly preferred.
• Prior experience using Pardot, SEMrush, Social Studio, Google Search Console is strongly preferred.
• Experience with web analytics skills coupled with the ability to analyze and act on data
• Proficient in MS Office applications
• Superior organization and planning skills and excellent communication skills on all levels
• Enthusiastic, deadline-driven, team player who thrives in a fast-paced environment.

EDUCATION:

• Bachelor’s degree in Marketing, digital media, or related field preferred.

Hot Jobs of the Week

Here are just a few of the “hot jobs” Clearpoint is working on this week. Please apply for anything that is a fit for your skills and experience, and as always please feel free to share with your networks.