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Digital Marketing Coordinator | Princeton N.J.

Date Posted: Nov 12
Type: Contract
Wage: $30-32/ hour DOE
Job Number: 4798
Location: Princeton, NJ

TITLE: Digital Marketing Coordinator

CLIENT: Energy Company

LOCATION: Princeton, NJ

TYPE: Contract (6-12 months)

RATE: $30-32/hour DOE

SUMMARY:
• Digital Marketing specialist versed in supporting the go-to-market consumer acquisition strategy and execution for B2C retail business segment
• Develop, plan and execute all campaign elements through digital marketing channels
• Deliver strategic integrated marketing campaigns that increase awareness, consideration, purchase, loyalty and ultimately drive business results

DUTIES:
• Execute and manage tactical digital marketing campaigns
• Facilitate digital marketing plan, customer lifecycle and make recommendations for all stages, focusing primarily on customer acquisition
• Draft, review, and submit digital content and working with the creative/web teams to develop graphical content for ads, the website and social media to drive audience engagement
• Ensure creative and messaging is synergistic in all customer communications
• Provide marketing input and influence creative outcome and metrics
• Collaborate with product development, segment marketing, customer experience, marketing channels and other cross-functional teams
• Liaise with key internal stakeholders to gain buy-in and secure approvals, including legal/regulatory and executive team
• Compile digital data continuously track and analyze campaign/creative/channel mix effectiveness
• Deliver relevant reports and present insights to keep stakeholders abreast of marketing activities and performance
• Manage social media strategy, planning, and execution to engage, nurture and grow the company’s social sphere of users

REQUIREMENTS:
• 5+ years of experience in digital marketing and/or advertising with agency or corporate entity
• MUST have experience with Google Analytics, Google Adwords and SEO campaign building, testing & reporting
• Familiarity with HTML experience to create or edit landing page and email content and implement Google Analytics tracking codes
• Experience with B2C business to consumer strategic marketing, is a big plus
• Understanding of digital agile conversion funnel tactics and strategic development of multi-channel campaigns
• Ability to cultivate and sustain a high degree of cross-functional collaboration, coordination, and communication
• Experience in either the energy industry or similar subscription-based industry preferred
• Experience tracking and measuring campaign performance and drawing valid conclusions


EDUCATION:
• Bachelors degree in marketing, advertising or related field

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