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Digital Marketing | B2B Copywriter | Part-time

Date Posted: Oct 12
Type: Contract
Wage: $40-45/hour DOE
Job Number: 4862
Location: Southlake, TX

TITLE: Digital Marketing | B2B Copywriter

CLIENT: Professional Services Agency

LOCATION: Houston, Texas

TYPE: Contract (6 month and ongoing)

PAY: $40-45/hour DOE (part-time)

SUMMARY:
• Develop B2B content for product line targeting professional services firms such as Insurance, Banking, and Financial institutions
• Facilitate digital content, creative elements including websites, social media via LinkedIn and digital e-newsletters
• Deploy digital communication campaigns with deep understanding of content development and other digital media communications
• Create B2B content to help drive business development strategy and B2B sales marketing campaigns via LinkedIn
• Write compelling content and communications formatted for specific digital platforms, online marketing lead generation, and large scale product launch initiatives


DUTIES:
• Actively track, edit and publish content managing SEO optimization and improve lead generation rates
• Develop original online content via enterprise reporting and/or expansion of external coverage
• Promote various digital articles through social media channels, with the primary goal of boosting web traffic
• Interact as appropriate with communities on Twitter, Facebook, and LinkedIn
• Tracking and reporting social media/website traffic analytics
• Develop and distribute e-newsletters for tradeshow event marketing team up to daily frequency and on occasion produce special edition e-newsletters
• Assist with the planning and editing of technical and trends-based articles for the tradeshow event marketing team
• Collaborate and actively communicate with marketing teams to ensure timeliness and consistent quality across all editorial channel
• Understand the markets and objectives of competitive brands to recognize synergistic opportunities and share timely content with fellow digital constituents
• Manage posting of sponsored content newsletters and websites in cooperation with marketing departments

REQUIREMENTS:
• 5 to 7 years of proven experience in production of digital media content geared to B2B Marketing within the technology focused industry
• Online portfolio of writing samples is required
• Advanced proficiency with CMS software content management systems and email marketing tools
• MUST be fluent in MS Office Word, PowerPoint, Excel, Project, and experience in the Adobe Suite


EDUCATION: Bachelors degree in Advertising, Business, Communications, Marketing or related field

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