Digital Marketing Analyst

Date Posted: Jun 26
Type: Contract
Wage: $30-34/ hour DOE
Job Number: 4845
Location: Houston , TX

TITLE: Digital Marketing Analyst

CLIENT: Energy Company

LOCATION: Houston, Texas

TYPE: Contract (6 to 12 months)

RATE: $30-34.00/hour DOE

• Support Digital Marketing team, you will analyze sales reports, traffic, and conversion data for a variety of corporate brands and have a deep understanding of the online customer journey and sales funnel
• Interact with several internal teams to help drive performance and value from our online channels
• Work cross-functionally to manage projects and campaigns for digital media, digital marketing and digital sales execution and to recommend enhancements to our current online enrollment path, using data from Adobe Analytics
• Coordinate data compiled from Digital Campaign performance trends tools to drive and pinpoint digital strategy decisions
• Leverage a solid background in digital campaign management and ecommerce marketing

• Work with various internal departments, including marketing and IT, to drive project completion and performance across the sales funnel
• Manage CRM tools preparing presentation reports in Excel and PowerPoint for shareholder meetings
• Coordinate data analytics reports and ad management tools workings with Tableau, Google Analytics, Adobe, AdWords, Google Campaign Manager etc.
• Update project reports within “Project management tool” called Asana
• Provide analysis on a weekly/monthly basis, and recommendations based on performance data
• Maintain project stakeholders and deliverables to hit expected timelines for campaign launch
• Implement ongoing proactive changes and work closely with digital marketing team

• 3 to 4+ years of experience in digital marketing, ecommerce space within an agency environment preferred
• Agency experience strongly preferred or corporate marketing department
• Energy industry knowledge is preferred
• Ability to comprehend digital marketing data and deliver business recommendations
• Strong project management and organization skills with ability to manage multiple projects in unison
• Attention to detail and task management
• Excellent written, verbal and presentation skills
• Strong problem-solving skills

EDUCATION: Bachelors degree in Business, Communications, Marketing or related field is required

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