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Digital Analyst

Date Posted: Jul 9
Type: Contract
Wage: $35-40/ hour
Job Number: 4725
Location: Houston , TX

TITLE: Digital Analyst

CLIENT: Energy Company

LOCATION: Houston, Texas (downtown)

TYPE: Contract

RATE: $35-40/hour

SUMMARY:
• Provide data, marketing analytics and insights support to digital operations teams
• Prepare weekly status reports summarizing digital data analysis
• Develop templates to define reporting requirements, analyze feature performance, submit recommendations based on findings
• Create process overview along with implementation plan capturing ongoing proactive changes based on these conclusions
• Support digital analytics capabilities across multiple teams, and promoting proper analytics processes
• Maintain versed and current on Adobe Analytics tools and offerings
• Identify new data sources to help ensure robust and well-rounded analysis campaigns

DUTIES:
• Manage analytics projects across several initiatives overseeing and architecting analytic needs and implementation of technical reporting requirements such as success events, tracking variables, and analytics properties
• Work with, advise, and direct digital transformation teams to achieve conversion and performance goals on a weekly, monthly, quarterly, and ad hoc basis
• Provide analytical data to teams to help determine feature value and priority levels
• Provide deep dive analysis and recommendations based on performance data to meet and exceed business goals
• Present findings to internal and external stakeholders in PowerPoint presentations with pivot tables, graphs and charts
• Maintain and publish key performance reports with insight reflections summarizing report results
• Optimize and automate recurring reporting as needed
• Serve as an analytics evangelist across the organization helping others to understand how to use data to inform their work
• Mentor and coach less experienced analysts


REQUIREMENTS:

• 5+ years of experience in digital marketing, ecommerce space
• 5+ years in reporting and analytics
• Advanced knowledge of Adobe Analytics and certification preferred
• Basic knowledge of tag management tools (ex: Adobe DTM, Ensighten, Telium, Adobe Launch)
• Strong Excel, pivot tables, graphs, charts and PowerPoint required
• Ability to understand digital marketing data and deliver business recommendations
• Attention to detail, task management, self-motivated, resourceful
• Excellent written, verbal and presentation skills
• Strong solution driven problem solving skills


EDUCATION:
• Bachelor’s Degree is required

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