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Content Marketing | B2B copywriter

Date Posted: Jul 14
Type: Contract
Wage: $30-35/ hour DOE
Job Number: 4850
Location: Houston, TX

TITLE: Content Marketing | B2B Copywriter

CLIENT: Energy Technology Company

LOCATION: Houston, Texas (Northwest Houston))

TYPE: Contract (6 month and ongoing)

PAY: $30-35/hour DOE

SUMMARY:
• Manage content copy-writing for multiple product lines facilitating digital content, including websites, social media and e-newsletters
• Facilitate digital communication campaigns with deep understanding of SEO strategies establishing and maintaining relationships with media interest groups by writing press releases and other digital media communications
• Create B2B content to help drive business development strategy and sales marketing campaigns
• Write compelling content and communications formatted for specific digital platforms and online marketing campaigns for tradeshows, conferences, and large scale product launch initives


DUTIES:
• Actively track, edit and publish content managing SEO optimization and improve lead generation rates
• Develop original online content via enterprise reporting and/or expansion of external coverage
• Promote various digital articles through social media channels, with the primary goal of boosting web traffic
• Interact as appropriate with communities on Twitter, Facebook, LinkedIn and Google+
• Tracking and reporting social media/website traffic analytics
• Develop and distribute e-newsletters for tradeshow event marketing team up to daily frequency and on occasion produce special edition e-newsletters
• Assist with the planning and editing of technical and trends-based articles for the tradeshow event marketing team
• Collaborate and actively communicate with marketing teams to ensure timeliness and consistent quality across all editorial channel
• Understand the markets and objectives of competitive brands to recognize synergistic opportunities and share timely content with fellow digital constituents
• Manage posting of sponsored content newsletters and websites in cooperation with marketing departments

REQUIREMENTS:
• 5 to 7 years of proven experience in production of digital media content geared to the Energy Oil & Gas and technology focused industry
• Online portfolio of writing samples is required
• Must have working experience with CRM Salesforce, Pardot, and/or Marketo
• Familiarity with Account Based Marketing (ABM) and traditional lead generations programs is a big plus!
• Advanced proficiency with CMS software content management systems and email marketing tools
• MUST be fluent in MS Office Word, PowerPoint, Excel, Project, and experience in the Adobe Suite of product a benefit
• Outstanding writing, editing and verbal communication skills
• Hard-working and positive attitude with ability to perform and maintain collegial tone under deadline pressure
• Willingness and ability to take direction and to quickly learn and adapt to new and/or changing systems or procedures

EDUCATION: Bachelors degree in Communications, English, Journalism, or related field

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