Inbound Marketing: 5 Traits Employers are Looking For

Published: June 24, 2014 Author: Clearpoint Tags: Marketing

In the era of social media, mobile advertising, and digital marketing, a career as an inbound marketer can be exciting, challenging, and rewarding. However, this role isn't as thoroughly defined as others in the industry -- in part because the strategies and responsibilities of inbound marketing are constantly shifting along with technology. What do employers want from their inbound marketers? Here are some traits you can emphasize on your resume and during interviews to position yourself as an ideal candidate for the job you want.

1. Great writing abilities

Inbound marketing is all about bringing prospective customers to you -- and for that, you need engaging content. Employers look for strong writing skills as one of the defining characteristics of a great inbound marketer, sometimes even above actual marketing skills, which can often be learned on the job. You should be prepared to demonstrate or give samples of your content writing abilities, in everything from 140-character tweets to email campaigns to articles, blog posts, and even eBooks.

2. Informed analytics

Data drives a large portion of today's digital marketing industry, and any marketing candidate who's familiar with data analytics is more desirable. You should have a strong, working knowledge of essential marketing metrics, be able to spot trends, and know how to review ROI -- and apply the results of your analyses to future campaigns.

3. Comprehension and communication

Great inbound marketers not only understand the underlying concepts and strategies of the methodologies they're working with, they're also able to communicate those concepts -- and the overall message of the company -- to visitors, prospects, and customers. In addition to comprehension of the company, which develops further as you work, you should have a thorough understanding of the industry you want to work for. Employers want inbound marketers who can convey a sense of authority through content, and this comes naturally with industry comprehension.

4. Decisiveness and adaptability

Digital marketing is a fast-paced industry, and the only thing you can truly count on is that things are going to change. The strategies that work today might be rendered useless tomorrow as technologies change, as consumer tastes shifts, or as competition floods the market. Strong inbound marketers must be comfortable with the inevitability of change, and ready to shift strategies or methodologies quickly. Along with this adaptability, you'll need the ability to make decisions and stand by them -- as well as the flexibility to admit when something isn't working and the readiness to try something new.

5. A sense of curiosity

With all of these rapid changes, the most successful inbound marketers are those who question constantly. Being inquisitive about old and new ideas, tactics, and processes can help you uncover flaws or weaknesses in certain marketing strategies, gather more actionable data, and discover new opportunities to reach your target markets. Overall, employers are looking for inbound marketers who are savvy, ambitious, and willing to jump in and get things done. If you can demonstrate your enthusiasm for the work you do, you'll elevate yourself as a candidate and score a great career in inbound marketing. If you are looking for recruiting agencies in Houston, contact our team today.

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