HR Manager Role in Social

Published: January 31, 2014 Author: Clearpoint Tags: Manager's Corner

Things have changed drastically for human resource managers, particularly over the last decade. With rapidly evolving technology, an increasingly global business landscape, more diversified workforces, and talent shortages, the role of HR has evolved far beyond its origins--and continues to evolve today.

Today's HR departments handle a lot more than interviews and payroll. With most businesses fully realizing that a company is only as good as its people, the role of human resources is vital to the success of any organization. Modern HR professionals face a broad spectrum of challenges in recruiting, retaining, and managing staff.

Here are some of the major concerns for today's human resource managers in a landscape that is continually evolving to meet the changing needs of business.

Finding and retaining top talent

In many industries, a shortage of skilled candidates for job openings has led to a "war for talent." One of the main functions for HR professionals is to discover the best talent, win them over to join the company--and retain their top employees in a business environment where frequent job changes are now the norm, rather than the exception.

To this end, the role of HR managers, consultants, and recruiters has incorporated a variety of duties that were either functions of other departments, or didn't exist before. These new responsibilities include partnering with college campuses to recruit fresh talent, broadening the search for candidates on a geographical scale, arranging for additional training and advancement opportunities for existing staff, and placing a greater focus on retention.

Making use of social recruiting

Historically, the resources used by HR for talent were limited. Traditional means to find potential candidates included job fairs, newspaper advertising and other local media, staffing agencies, walk-ins, and word of mouth. But with increasing reliance on the Internet and the rise of social media, online networking and recruiting have become essential activities for HR professionals.

Today's human resources managers and recruiters need to embrace social networks like LinkedIn and Facebook in order to remain competitive for top talent in their respective industries. Internet-savvy job seekers use these networks to research and apply for positions at attractive companies--and HR professionals must ensure an attractive online presence to win these candidates.

Increasing reliance on contingent workforces

With the notion of a lifelong career at a single company all but abandoned, and technological advances that enable a truly mobile workforce, more skilled professionals are embracing temporary and contract positions--and more businesses are realizing the value of hiring contingent staff. There are benefits on both sides of the equation, such as freedom of choice for workers and significant cost reductions for hiring companies.

Of course, this move toward increased outsourcing means additional responsibility for HR professionals. Managing contract employees requires HR to handle demand forecasting, tracking tools for outsourced staff, cultivating relationships with third-party HR vendors, and continuing to supply training and employee engagement for contracted staff.

There is no doubt the future role of the HR manager will look different than it does today as the partnership between industry and technology continues to evolve. However, there will always be a need for human resource management--and today's HR professionals will continue to meet the challenges required to maintain a thriving workforce.

If you are looking for human resource manager jobs in Houston TX, contact us today.

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