It may not be as huge as Facebook or Twitter, but Google+ is an influential social media network that's growing by the day. With the recent addition of Google+ Communities, marketers have more opportunities than ever to generate buzz and connect with customers, both current and potential.
While engagement on Google+ has been a struggle for many in the past, Communities make it easy to find and connect with people who share common interests. You can leverage this new feature to learn about the questions and concerns in your market area that people are talking about, become a thought leader for your industry, and drive traffic to your website.
How can you take advantage of Google+ Communities? Like any other social network, participation is the key.
Finding and joining relevant communities
At this time, there is no global directory of Google+ Communities, but it's pretty easy to find public communities that match your business and interests.
The first step is to log in to Google+ and click on the Communities icon, located on the left of the Google+ ribbon. When you initially visit this section, the site will recommend communities based on those already joined by people in your circles. You may also have existing community invitations from your circles.
To find more communities, you can search by topic with the Community Search bar--just enter a Google+ search for your relevant topic and choose Communities from the drop-down menu. Joining most communities is as simple as clicking the Join Community button. Once you're a member, you can jump right in and start participating in the discussion!
Creating and managing your own Google+ Community
Another way to leverage Google+ Communities is to create one yourself to attract like-minded people. For example, you might want to create a community that brings clients and job seekers together for discussion. Whatever type of community you choose, getting started is easy and takes about five minutes.
From the Communities section, click on the red Create a Community button located beneath your name. Then, fill out the requested information--you'll need to name your community, add a tagline and photo, write an About section, choose your location, and set discussion categories.
Once you've created a community on Google+, it's essential to keep things active. Post frequent, relevant, and interesting content, comment on and +1 your members' posts and comments, and watch your notifications to stay on top of spam.
If you are looking for new ways to build your business and attract top talent, contact the marketing staffing experts at Clearpoint today!
Clearpoint is a staffing agency for jobs in information technology, marketing, creative, and other professionals. We do business by building long-term, mutually beneficial relationships with our employees and clients.