Our local NPR News station, KUHF-FM (88.7) broadcast an interesting statistic this week. Local reporter Ed Mayberry stated that according to a recent survey conducted by Microsoft and Accenture, "73 per cent of oil and gas professionals are using social media tools such as blogs or even Facebook in their work."
This huge number bears out one conclusion from our own survey last year of Houston-area marketing professionals - even companies in conservative industries should consider social media as tools to advance the organization's goals.
The Microsoft-Accenture survey points out that the global nature of the energy industry means that oceans and continents often separate co-workers, collaborators, buyers, and vendors. Social media help bridge those gaps.
Energy employees are forming online communities and using them to facilitate workgroups, vendor relationships, industry partnerships, etc. Your target audiences could be dwelling in those same virtual spaces.
What's the benefit of finding these online communities? To name a few:
P.S. If you didn't get a copy of Clearpoint Creative's survey report "Social Media for Business-to-Business Marketing: What Houston Marketing Professionals Have to Say," email us to request a copy!
Here are just a few of the “hot jobs” Clearpoint is working on this week. Please apply for anything that is a fit for your skills and experience, and as always please feel free to share with your networks.