Of all the social media channels out there, Twitter is at once the most championed and the most inscrutable. A lot of us still struggle to find business-like uses for Twitter that don't come off as silly or contrived. (Side note: If you're still trying to decode Twitter, see the links at the bottom of this article for help.) Google searches yield promising lists of 17, 50, 62 (no. . . 75!) ways to use Twitter for business. But somehow whenever we try to transplant these seeds of inspiration into a B2B marketing strategy, nothing ever takes root. So instead of making Twitter part of your marketing, try making it part of your product. Tweets let you deliver superior support and service to your current customers, with the bonus of being accessible to your prospects. Even the most technophobic buyers might recognize Twitter's utility, whether or not they plan to use it themselves. Here are a few content ideas to get you started. Chances are you can get even better ones from your own customer or product support teams. Relationship-Building Tweetables
Marketing and PR messages are highly tweetable too, but make sure you don't post this kind of content all the time. Your followers will get turned off in a hurry. (Create separate Twitter feeds for specialized audiences with specific needs, like journalists and stock analysts.) Marketing/PR Tweetables
Examples These companies already use Twitter to connect with their audiences, for marketing communications, or for disaster response. You don't need a Twitter account to peruse their tweets.
|Duke Energy (Storm)||http://twitter.com/DukeEnergyStorm|
|Whole Foods Market||http://twitter.com/wholefoods|
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