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Tweetable Content for Business

Published: August 15, 2009 Author: Clearpoint Tags: Social Media Tips and Tricks Series

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Of all the social media channels out there, Twitter is at once the most championed and the most inscrutable. A lot of us still struggle to find business-like uses for Twitter that don't come off as silly or contrived. (Side note: If you're still trying to decode Twitter, see the links at the bottom of this article for help.) Google searches yield promising lists of 17, 50, 62 (no. . . 75!) ways to use Twitter for business. But somehow whenever we try to transplant these seeds of inspiration into a B2B marketing strategy, nothing ever takes root. So instead of making Twitter part of your marketing, try making it part of your product. Tweets let you deliver superior support and service to your current customers, with the bonus of being accessible to your prospects. Even the most technophobic buyers might recognize Twitter's utility, whether or not they plan to use it themselves. Here are a few content ideas to get you started. Chances are you can get even better ones from your own customer or product support teams. Relationship-Building Tweetables

  • Product-related tips and tricks
  • Solutions to common problems
  • Links to noteworthy articles and blog posts related to your industry
  • Announcements of research results from your company
  • Invitations for feedback and opinions
  • Inspirational quotes or tidbits relevant for your audience
  • Regulatory or legal updates affecting your industry
  • Updates and announcements from your company during emergencies or natural disasters (particularly useful when text messaging is the best communication tool available)

Marketing and PR messages are highly tweetable too, but make sure you don't post this kind of content all the time. Your followers will get turned off in a hurry. (Create separate Twitter feeds for specialized audiences with specific needs, like journalists and stock analysts.) Marketing/PR Tweetables

  • Links to client success stories and case studies
  • Breaking company news
  • Links to your news releases
  • Highlights from employee volunteer efforts
  • News and photos from the charities your company supports

Examples These companies already use Twitter to connect with their audiences, for marketing communications, or for disaster response. You don't need a Twitter account to peruse their tweets.

Accenture http://twitter.com/Accenture
BP_America http://twitter.com/BP_America
Duke Energy (Storm) http://twitter.com/DukeEnergyStorm
Avaya http://twitter.com/Avaya
Oracle http://twitter.com/Oracle
IBM (Design) http://twitter.com/ibmdesign
Whole Foods Market http://twitter.com/wholefoods
Forrester Research http://twitter.com/forrester
Southwest Airlines http://twitter.com/southwestair

Related Links

4 Ways Companies Use Twitter for Business, by Sarah Perez http://www.readwriteweb.com/enterprise/2009/03/4-ways-companies-use-twitter-for-business.php 50 Ideas on Using Twitter for Business, by Chris Brogan http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ A Quick Twitter Guide and Glossary for Business Users, by Jason Hiner http://blogs.techrepublic.com.com/hiner/?p=1715 (Note: Reading this post may require you to create a free user account on TechRepublic. It's worth the effort for this plain English explanation of all the major aspects of Twitter.) Twitter Help http://help.twitter.com/portal Twitter Frequently Asked Questions http://help.twitter.com/forums/10711/entries/13920 Using Twitter with Your Phone http://help.twitter.com/forums/59008/entries/14014

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