Clearpoint Info & Events

Clearpoint launches new brand identity

Clearpoint Technology and Clearpoint Creative launched a new brand and corporate identity on March 6, 2008. “Our new logo shows the world what we do,” said company President James Webb. “Clearpoint’s business is about people and ideas. We love the way our bold, new look projects the high quality and value of the service we deliver.”

In addition to launching the new brand for the technology and creative divisions, the company also introduced an identity for Clearpoint - the parent company - for the first time. General Manager Karl Brunner commented that “it makes sense for us to have a ‘master’ brand that unites all of our business units. Many clients use Clearpoint for both creative and tech staffing needs. Now it’s obvious that we’re all part of one company.”

All of Clearpoint’s new logos are visually related, making it easy for each division to retain a discrete identity and still reinforce one another’s value.

The brand roll-out created a natural opportunity to rethink the Clearpoint websites, with terrific results. Project Manager Rahilla Shatto said the company wanted no-frills sites that are simple to use, and have a great look and feel. “We gave special attention improving our job listing and application process to make life easier for our job seekers,” she said.

Clearpoint also wanted its new websites to emphasize people and relationships – the cornerstones of our success. Creative Division Manager, Michelle Acosta, said “we wanted to include photographs, but we didn’t like the canned look you get with stock photography. Stock photos are kind of cold, and the people all look the same. That just isn’t Clearpoint.” Instead, the company chose to feature its own employees. “Now when people visit our site they’ll see familiar faces,” she said.

The launch of the new brand identity and new websites caps a year of tremendous growth at Clearpoint. During that time, Clearpoint not only hired new staff members but also gave renewed attention to every aspect of the business. “As our company grows, it’s even more important to maintain the Clearpoint way of doing business,” said Webb. “When we codify our best practices and invest in staff training we’re making our current successes repeatable as we move forward.”

Clearpoint’s new brand identity was developed and implemented by Water Design Studio of The Woodlands, Texas.

Announcing… Clearpoint Professional

What is a niche staffing company to do when its best clients want more? If you’re Clearpoint, you deliver.

On February 25, 2008 Clearpoint launched Clearpoint Professional, a new division that provides contract, contract-to-hire, and direct hire staffing solutions for a variety of job types, including human resources, accounting, business administration, engineering, and more.

“Clients often ask Clearpoint to fill positions that don’t fit into our existing technology or creative divisions,” said James Webb, company president. "This always created a dilemma. We wanted to be there for our clients, but we didn’t want to divert our technology and creative specialists.”

Now Clearpoint offers clients a more complete staffing solution for all aspects of their business. “Job seekers can now get access to a wider range of opportunities without sacrificing the personal relationship and attention to detail they get from Clearpoint,” said Webb.

“We just know we can make amazing job matches for people in these new areas,” said Sabra Batts, a Clearpoint Professional account manager. “These days, we spend more waking hours at work than anywhere else. Having the right job can make your whole life better.”

Clearpoint Professional’s new website with online job listings is online!